Matthei and 7 ELEVEN
Yesterday I got back into Santiago and noticed all of the presidential and parliamentary campaign posters throughout the city. Evelyn Matthei’s especially caught my eye, not necessarily because I was attracted to it but because of its striking resemblance to the well-known, US convenient store, 7 Eleven. I couldn’t stop laughing, but it made me wonder: 1. Who had that great idea?; 2. Did anyone in her crew realize this resemblance??; 3. The campaign organizer must have been Don Draper convincing. She even uses her first name Evelyn instead of Matthei which makes it look more like the 7 Eleven logo. Very classy.
|What Don Draper thought after he sold Matthei the ad campaign.|
I imagined Apu, owner of the Quick-E-Mart (7 Eleven parody), as the main sponsor.